Nimu Works

A house of consumer brands for Saudi Arabia.

Nimu Works creates and operates direct-to-consumer brands for the Kingdom, from product development and sourcing through to e-commerce and delivery to the customer's door.

How we build brands

Products made for the region

Every brand starts with a real need in the Saudi market. We develop formulas, materials and packaging with specialist manufacturers, and test them against local climate and customer expectations before launch.

Brands we own and operate

We run each brand end to end: identity, online store, marketing, customer service and fulfilment. Shared operations let each brand keep its own character while benefiting from the same standards.

Sold directly to customers

Our brands sell through their own websites with delivery across the Kingdom, giving us a direct relationship with the people who use our products.

Get in touch

For partnerships, wholesale, supplier or press enquiries, write to us and we will reply within two working days.